Top Tips For Running A Successful, Purpose Driven Business

Top Tips from Julia McdaidToday is the day you can hear my interview on the Soulfully Successful Women Telesummit.

One of the things Kelly and I talked about in preparation for the Telesummit were my top tips to build a successful business from your passion and purpose. After thinking about this I came up with these, and I thought you might find them useful.

Firstly is follow your heart. If you are not familiar with the phrase, learn to understand what this means. To me it’s about doing it YOUR way, BEing you, being authentic and in integrity. Following your heart is about doing what is true for you, what you wnt deep down inside when yu stop listening to all those doubts and questions in your head! Its not what is expected or what you know. In fact I can’t emphasise enough, don’t just do what you know – unless it really is your passion and purpose.

The next thing I would say, which really follows on from the first is to connect with your intuition, and use it. It is your intuition which will guide you and tell you what is true for you, this is what allows you to follow your heart.

Another thing that many of us as women need to learn, because we are not very good at it, is to learn to receive. We women are naturally givers and often find this hard to do. Again this may need more explanation and understanding, I know it would have meant little to me when I started out. Here I’m referring to allowing your feminine side out, to allowing things to come to you, to be graceful and gracious and open in the way you interact. When you start thinking about attracting the right clients and people to you it pays to know how to receive (not dismiss things without thinking!).

I think it is great to remember to keep things balanced too, although this is enough to be a blog in itself and I have written about it before. Part of this is knowing you are number one, put you first. Then also think about masculine & feminine energies in the business, and in you; about having time for the non work aspects of your life, the people and things that are important to you.

And a couple of more practical tips for you:

Get the right support network around you. This will allow you to play to your strengths. so look at advisors, mentors, peers, the people you interact with and look to for help. Plus your business structure, you can set this up so that it works for you and your lifestyle, delegating where appropriate and so on – learn to delegate well. This one is still on my “must do better” list I will be honest, I find it hard sometimes.

And when it comes to using people outside of the business to help you, especially if you are paying them, don’t use advisors who only have corporate experience, because they won’t get you and they won’t understand the peculiarities of small business, whatever they might say. This is one I learned the hard way.

And finally, this kind of ties into where I started, do let go of the “shoulds” and “ought to’s“. If you are running a purpose driven business it’s about your passion, your purpose, you and your clients, it’s not about what somebody else who doesn’t know those things says you should do. Yes there are some things you have to comply with legally, every business does, outside that its your business, your way, always.

I hope you find some of these tips useful and if you have any good ones, please do share them 🙂

Comments

  1. Thea Carter says:

    Although people realize that entrepreneurship is very important, most people don’t have a clue about the importance of a feminine mind in strategic aspects of a business. Personaly I would say that at least 30%-50% of the top positions of a company should be occupied by women, to “keep things balanced”.

Speak Your Mind

*