The Benefits of Using Feminine Qualities and Values in Your Business

In 2013, it is estimated that that 12.4 million businesses are owned by women and that 45.7% of those are highly successful. This is far beyond the average, so how are they doing it? We had a look at some of our favourite female business owners and had a look at how they grew their businesses and some of the qualities and values they possessed.

Successful women stay feminineAll of these women were highly passionate about their businesses. A traditionally feminine trait, passion is a fantastic tool for business as it gives you the fire to succeed.

They were humble, yet willing to learn. Women running businesses is a relatively new phenomenon, a lot of them start with humble backgrounds and are eager to learn and improve themselves.

They get to know their fellow workers. They network and gain acceptance from their peers when moving up the career ladder compared to a lot of their masculine counterparts. This allows them to get on and get on better with their employees when they are running their business.

They ask and collaborate. Their feminine qualities mean that they are quicker to ask for help and collaborate more easily, whether they are the leader or otherwise. This means that they can often learn quicker and complete complicated tasks easier.

They let others lead occasionally. Those with more feminine qualities delegate easier and allow the power to be passed down through the organisation to allow others to be in charge when required. The key to this is being able to listen to their leadership team and react to the situation accordingly.

They are more self aware. A more feminine business leader is more attuned as to how their colleagues view them. They tend to be less aggressive, more approachable and more likely to help.

They are more open to improving a workplace social culture. This allows their employees and their talents to be supported and grow more efficiently. This has a knock on effect on the positivity of the company in general.

They focus on others as well as themselves. Feminine business owners don’t just focus on themselves and their business. They focus on team building and developing a positive, faithful workforce.

Together, the qualities and values demonstrated above show how most women, and some enterprising men, use the power of femininity to improve their business and help it grow. What values will this article inspire you to tap into? Can you harness your inner feminine and improve your business too?


  1. Women in the Victorian society had one main role in life, which was to marry and take part in their husbands’ interests and business. Before marriage, they would learn housewife skills such as weaving, cooking, washing, and cleaning, unless they were of a wealthy family. If they were wealthy, they did not always learn these tasks because their maids primarily took care of the household chores. Typically, women were also not allowed to be educated or gain knowledge outside of the home because it was a man’s world. One critic, Richard D. Altick states, “a woman was inferior to a man in all ways except the unique one that counted most [to a man]: her femininity. Her place was in the home, on a veritable pedestal if one could be afforded, and emphatically not in the world of affairs” (Altick 54). Patriarchal society did not allow women to have the same privileges as men. Consequently, women were ascribed the more feminine duties of caring for the home and pursuing the outlets of feminine creativity.

  2. Women need a venue to get the inspiration, resources and sense of community they crave. A few years ago I began hosting a monthly “Great Women’s Gathering” in my home. These few joyful hours of unstructured sharing are tremendously valuable for everyone in attendance. It gives us a chance to connect, gather together and learn from one another in a completely supportive environment. Consider starting your own group as a way to reach out to women in your community.I launched and created The Metromom Entrepreneurs Association for female/women entrepreneurs only. This online community helps metromoms-entrepreneurial moms in home-based businesses-find all the business support and business supporters they need to be successful. I wholeheartedly believe there’s plenty of room for every woman to shine in all that she does-and this quality of abundance is a very important way to celebrate the feminine way of doing business.

Speak Your Mind