Coaching Cold Feet

CoachingAre you thinking of taking the big step of getting a coach or mentor?

Yes it’s scary, yes it seems expensive – I’ve been there, a few times!

The point is, you are choosing to invest in you and your business. What is more important than that?

It’s very likely you will get cold feet the next day, very likely. In fact I can almost guarantee it!

This is your ego kicking in, your ego likes to maintain the status quo, it doesn’t want you to grow and change and do things differently. Your ego likes safety and security, the comfort zone of same old , same old.

And that is the whole point, you are making changes because you are not listening to your ego, to the niggling doubts and fears, you have made the choice to listen to what your heart and soul is drawing you towards, your gut instinct is strong, if it felt right at the time it is. This is when it time to honour who you are and stick to your guns.

Believe me, I have committed around $9k for a coaching programme, I know the questions will come up, yet I also knew it felt right and I needed to make some changes. The reason I wanted to talk to someone and thought about taking on a coach at that time was because I knew I wanted to do more, and I also knew the benefits of having that accountability.

Because in all honesty very few of us are motivated enough when left to our own devices, are we? If I’m honest with myself I know I work better and more effectively with a coach, which is why I use them.

So the bottom line to me is, Just Do It. Trust your initial feeling. I know it works, and I know I will have doubts at first. Mainly I know I and my business do better as a result. Its an essential tool in the box.

6 Steps From Clarity to Cashflow

Clarity to cashflowHaving had number of conversations with people about this it feels right to put the concepts down in a blog so you can have them to hand to refer to. So here we are, your 6 steps from Clarity to Cashflow.

1. Get clear on what you are creating
It may seem obvious yet is all too often missed or glossed over. The first thing is to take some time out to get really clear on your big vision. Not how much money you want or which car you want to drive either. What is the impact you want to have on the world? What is your business here to do?

I recommend taking a look at what is important to you and how you want your life and business to be. Ideally get connected to your inner guidance in whatever way works for you. This may be just checking in with your intuition if you’re in the habit of using it, or it may be journaling or meditating. There are plenty of ways to do this.

2. Identify your market
Once you have a clear picture of your big vision it will be a lot easier to identify your market. This is the market it is true for you to serve in fulfilling this vision. Who is your ideal client? What do they do? Where do they hang out? What do you do for them? Get really clear on these things, perhaps write down a description of your ideal client too, so you have an image in your mind.

3. Identify what you will offer them
Clearly this will vary depending on the nature of your business. The idea is to have your target client in mind, be aware of what their problem is and provide something that is a solution to their problem.

Maybe you need to spend some time finding out about their problem, doing some research, or maybe you know this already. Maybe it’s obvious from the nature of the client. Once you know this look at your services and products and your skills to see how you can best package them up to give a good and appealing solution.

4. Identify the lowest effort targets
What I mean here is the easy to reach potential clients. Make life easy for yourself and start close to home. Start with the people who know you, whether they are existing clients, people in your circles, people who hang out where you do. In amongst these people must be some potential clients for you and your new offer.

I suggest making a list so it is easy for you to just work through and tick them off, it also gives you a focus and you don’t have to worry about where to start with the next step!

Be careful not to prejudge too, it so easy to think you know what people want, and they will often surprise you, so leave any preconceptions at home.

5. Reach out to these connections
Reach out to the people you have targeted in step 4 and offer them something. It may well not be the full package you have created. At this stage you are introducing them to what you do so think about how you can give them a taster.

What can you invite them to try that might bring them back for more?

6. Sign them up
Ok you might combine 5 & 6 in one step, it depends how you work and what business you are in. Either way the end result is to have your targeted ideal clients start working with you or buying your stuff.

And once they do you have new cashflow. Congratulations!

And one caveat, its unlikely you will do all this in a couple of hours. I spend a whole day with clients just on step 1, and we take 3 months to work through the whole process. Take some time out to really get clear at the start then you can implement the later steps.

Good luck and let me know how you get on…..

If you would like to talk to Julia about her 90 day program Overwhelmed to Overpaid: Your 90 Day Plan to Create More Clarity, Clients & Cashflow please feel free to schedule a call to discuss it further.